If you don't have an account then you'll need to register for an account
first then just sign in and select the 'Passes' from the top menu and
then select 'Smartcards'. You'll see the option then to click on
'TravelMaster Smartcard (personalised).
You can also apply using a
paper application form (attached below) but please note that paper
applications will be processed within 21 days and online applications in
7 working days.